Home » Privacy Policy

Privacy Policy

This Privacy Policy (“Policy”) explains how The-LoveFort (“we,” “us,” “our”) collects, uses, shares, and protects personal data when you use the-lovefort.com and related services (the “Service”). It also describes your rights and choices.

By using the Service, you acknowledge this Policy, along with our Terms of Use and Cookie Policy.

Where applicable, we align with EU/EEA GDPR, California CCPA, and California’s Shine the Light law.

1) Who We Are & What We Collect

We collect:

A. Automatically Collected Data

  • Cookies and similar technologies (see Cookie Policy)
  • Interaction data (usage, features, frequency, duration)
  • Referral data (what brought you to the Service)
  • Technical data (IP, browser/OS, language, device IDs, advertising IDs—resettable by you)
  • We may link activity across devices.

B. Data You Provide Voluntarily

  • Identity & verification data (IDs, documents) submitted to us or third-party providers
  • Profile data (name, contact, bio, interests, photos)—public by default
  • Messages and content posted/shared—used to operate, secure, and enhance communication (anon-translated if applicable)
  • Form or survey responses (including sensitive info — your explicit consent is required)
  • Security tip: Do not upload documents to public areas.

2) How We Use Personal Data

  • Service delivery: authentication, feature access, uptime, debugging
  • Analytics: product improvement, user experience
  • Communications: security alerts, account notifications, user-to-user alerts (as appropriate)
  • Support: responding to inquiries, handling issues
  • Customization: tailored experience and promotions via platform-level ML (no data retention); opt out by contacting with subject “ML customization opt-out request”
  • Safety & verification: fraud prevention, identity checks, legal compliance
  • Marketing: promotional messages, personalized ads; unsubscribe anytime
  • Payments: processing via third-party providers
  • User requests or complaints: identity verification may be required

GDPR (EEA Residents)

Legal bases include:

  • Consent
  • Contract necessity
  • Legal compliance / fraud prevention
  • Legitimate interests (analytics, marketing, communications, payments), balanced with your rights

CCPA & Shine the Light (California Residents)

  • We process personal info as per outlined purposes and do not “sell” info under CCPA. We may share info (see Section 5).
  • CCPA Rights: Know, Delete, Opt-out of sales (N/A), Non-discrimination
  • Shine the Light: Email with subject “California Shine the Light Law Information Request”

3) Your Rights

You may:

  • Access, update, or correct your info (via account settings or by email)
  • Request a copy (optionally machine-readable) via email
  • Request deletion—some data may stay for legal or operational reasons
  • Object to or restrict processing
  • Opt out of ML-based customization
  • Lodge a complaint with a data authority (best to contact us first to resolve)

4) Data Retention

We retain data while needed to fulfil Service, operational, legal, or contractual obligations. Some data persists post-account deletion for payments, safety, disputes, or compliance.

5) Sharing Data

We may share data with:

  • Service providers (analytics, cloud, marketing, payment, verification, translation)
  • Legal authorities or to enforce Terms or protect rights/safety
  • Law enforcement if we detect potential misconduct
  • Affiliates or acquiring parties in corporate transactions — under confidentiality
  • For internal audits and operational purposes

6) International Transfers

Data may flow across borders. We apply safeguards, including Standard Contractual Clauses or adequacy mechanisms where required.

7) Policy Changes

Updates may happen at any time. Material changes will be announced with an effective date. Continued use constitutes acceptance.

8) Children

Users must be 18 or older. We do not knowingly process data of minors. If you suspect a minor is using the Service, contact us.

9) Do Not Track

We don’t honor DNT signals. Third-party policies may apply.